Our collaboration with Goodyear for CES 2023 in Las Vegas showcased innovation through four distinct vehicle wraps, each promoting Goodyear’s cutting-edge technologies—airless tires, sustainable materials, SightLine systems, and ElectricDrive. While visually unique, the designs consistently featured Goodyear’s branding and a QR code, encouraging engagement with dedicated landing pages and exciting activations like blimp ride registrations. This campaign effectively combined visual appeal with interactive elements to connect with the CES audience.