Located on the 94th floor of the iconic 875 N Michigan Ave (formerly John Hancock Center), the 360 CHICAGO observation deck features a cocktail lounge, thrill ride, and unparalleled panoramic views of Chicago. With all this excitement awaiting visitors 1,030 feet above, the ground-level concourse required an experience equally as exclusive to the 360 CHICAGO brand. We were brought on to craft nine zones that immerse visitors in a fully realized, story-driven journey.